All are encouraged to show their generosity on this Giving Tuesday.

In 2012 the Tuesday following Thanksgiving was turned into into Giving Tuesday with hopes of bringing the focus back to giving thanks. Its goal is to encourage people to give money to local non-profits after spending on Black Friday, Small Business Saturday and Cyber Monday.

GivingTuesday.org reports the movement continues to grow in year-over-year donation volume, reach and impact – driving increased donations and behavior change.

In 2024, GivingTuesday generated a record-breaking $3.6 billion in the United States, a 16% increase from 2023. A record 36.1 million adults participated, and online donations rose by 8%.

Overall, GivingTuesday has raised over $18.5 billion in the U.S. since it began in 2012.

People are inspired to give on GivingTuesday. 84% of those aware report that GivingTuesday inspired them to be more giving. A Horizon Media study reported that 52% said that they want to donate on this day because it allows them to be a part of a bigger group of people doing good.

People can show their generosity in a variety of ways during GivingTuesday. Whether it’s helping a neighbor, advocating for an issue, sharing a skill, or finding virtual volunteer opportunities with their favorite causes—everyone has something to give and every act of generosity counts.