The big white firework tents have been set up, stocked with explosives and are open to the public today through July 5.
Wholesale Fireworks, a franchise fireworks company has opened up it’s tents to Salinan’s for the past five years due to the initiatives put fourth by Kenny Bird, his family and partners.
“This is year number five for us and every year our sales have gone up,” Bird says. “My family with the help of about seven other families run three different tents around the county after Saline county opened up the sale of fireworks.”
Helpers at the firework tents range in age from 7 to 67 years old and everyone has their place in the business. Cory Bird, Kenny’s youngest son at the age of 14 helps with the whole process of setting up the stands from start to finish.
Bird’s family and friends receive a percentage of what the Wholesale Fireworks franchise makes based on their sales. Bird says that he provides the tables and man power and the franchise supplies the explosives.
“If a storm were to come in and blow everything away, I’m not out a thing,” Bird said.
“We get to take home some of the fireworks to test out so that we can figure out what stuff does what,” Spencer Bird said. “It helps to know what your product does so that you can help the customers find what they want.”
According to the Bird’s, a lot of their popularity is derived from their “ridiculously” low prices on their smaller fireworks and their business model to match any lower price found on a similar product from a different stand.
Their location at the corner of Markley and Magnolia took a hit in sales last year due to construction on Magnolia that lasted through the summer. The weather also played a factor in the slow of sales, but according to Bird this year looks to be a good year for fireworks.
Wholesale Fireworks are open today through July 5 from 8 a.m. to 12 a.m. at all three of their locations. The franchise will also be giving away over $500 in fireworks on Friday at the Salina Speedway.