A Kansas farmer whose bright yellow crop has caught the eyes of travelers in Kearny County says his peers should branch out.

Fred Ritsema has been growing 125 acres of canola on land between Deerfield and Lakin. The crop has been in bloom since last week and will be ready for harvest in about a month, The Garden City Telegram reports.

Ritsema used to live in Holland and grew the crop — used to make canola oil — there. When he moved to Kansas in 1997, he decided to try his luck with the state’s soil.

Because the drought has made growing corn and alfalfa difficult in recent years, Ritsema thinks more Kansas farmers should try canola, which is a winter crop.

The crop survived the recent cold and snow.