Kevin Good, vice president of industry relations and analysis for CattleFax, will bring more than four decades of experience to the stage Thursday morning for Beef Industry University at the 2025 KLA Convention & Expo, November 19-21. During his presentation, he will provide a comprehensive market outlook for 2026, taking into consideration energy costs, beef exports, competing meat supplies and consumer demand. The popular session is sponsored by the Farm Credit Associations of Kansas.

Good began working for CattleFax in 1982. Today, his primary responsibilities include covering the Kansas/Oklahoma fed cattle market and working with agricultural companies to help them better understand the changes taking place in the commodities industries, with an emphasis on beef. This includes analyzing interactions between supply, demand, production trends, weather and other factors affecting commodity markets.

Convention registration forms, both online and printable, can be found here. Early bird registration ends October 31 and prices will increase.

Rooms for the convention can be reserved at the Holiday Inn Express at (785) 320-7454, Bluemont Hotel at (785) 473-7091 and Courtyard Manhattan-Aggieville at (785) 587-1972. Be sure to tell the hotel you are with KLA to receive the convention room rate. To book rooms online, go to the location on the KLA website mentioned above.

The Hilton Garden Inn, convention headquarters, is sold out. The KLA room block at the  Fairfield Inn also is sold out, but rooms still are available at a higher rate.