The University of Kansas Endowment is using its own crowdfunding campaign to raise money for smaller projects on campus.

The campaign, called Launch KU, is designed to bring in money for projects such as replacing 10 musicians’ chairs at Swarthout Recital hall or bringing therapy dogs to campus.

The Lawrence Journal-World reports (http://bit.ly/1RCUgbn) the first seven projects raised more than $50,000 from 200 donors. A second batch of eight projects ends in mid-April.

The endowment’s senior director of giving, David Decker, says the campaign is a new approach targeting a different audience than the organization’s typical years-long, multimillion-dollar building campaigns.

The endowment provides the platform for the campaigns but supporters of the various causes are responsible for publicizing their projects and most fundraising.

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Information from: Lawrence (Kan.) Journal-World, http://www.ljworld.com.